Christopher Hodge, Senior Lecturer in Fashion Communication at Northumbria University, chats to Daisy de Villeneuve about Run Colour Run. Presented in partnership with Northumbria University and Northern Design Festival.

Northern Design Festival 2013 takes place between 10-20 October in venues across Newcastle, Gateshead and Sunderland. The theme this year is Create:Digital.

Christopher Hodge graduated from Kingston with a degree in Fashion Design, and went on to work for a variety of British High street stores, before moving to New York where he worked in Fashion Trend Consultancy and Colour Forecasting.

See a map of Northumbria University campus - the design building is number 25; the nearest Metro station is Manors.