Every year Bupa Great North Run Culture awards an artist or film-maker £30,000 to create a new moving image work in response to the world's largest half-marathon. The work is then presented as part of the following year's programme with an extract screened on the BBC as part of their live coverage of the Bupa Great North Run.
Run a Mile in My Shoes is a new film work focusing on thirteen individuals lip-syncing to one of their favourite songs while they train for the Bupa Great North Run.
The 2010 Moving Image Commission by award winning film-maker Claire Leona Apps was launched at the In The Long Run exhibition. Girl Blue Running Shoe follows the daughter of a runner participating in the Bupa Great North Run as she makes a film as he trains and runs the race.
The spectators and iconic vistas along the route of the Bupa Great North Run are given centre stage in Vicki Bennett's new film Parade, an animated collage of archive footage from the last 28 years of the event.
Run for Me is a film about hope, fear, chafed nipples and free Mars Bars. Charting the course of the run, this major new work is a dynamic collage of talking heads involving dozens of runners, their supporters and spectators.
Winner of the 2007 Great North Run Moving Image Commission, Best created a hand-drawn animated film showing runners' stark silhouettes with all background details removed.
Runner takes its audience as close as possible to the mental and physical experience of running a half-marathon through sound and the moving image.
Jane and Louise Wilson's film explores the brutalist architecture and urban spaces along the famous route of the Bupa Great North Run, often focusing on the relationship of runners to these spaces.