Dry Run enabled the public to follow the emotional and psychological journeys of runners who were in training for their first Bupa Great North Run on an interactive website.

Ten runners from across the country were equipped with Nokia phones that capture information on every training run including GPS co-ordinates, routes and images. This data, combined with a psychological profile of the runners after every run, was reinterpreted by NAME, Atau Tanaka and the Culture Lab team to create a beautifully abstracted visualisation of what it feels like to run. This work could be explored online during the project as it developed.

Produced in collaboration with Clic Mobile, David King and with the support of Nokia, the University of Newcastle Digital Media Department and the University of Northumbria.